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Click here to return to TACTIX Web pages that Work
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An online course for intranet authors
By Clive Shepherd
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bullet.gif (880 bytes) self-paced, highly interactive training for anyone preparing content for the screen
bullet.gif (880 bytes) installs effortlessly on any intranet without complications
bullet.gif (880 bytes) delivers the latest thinking on web usability in an entertaining, relevant and practical way
bullet.gif (880 bytes) tackles the issues that are central to intranet effectiveness
Deliver the skills that will unleash the power of your intranet
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With the arrival of the intranet, everyone in an organisation has the potential to be an online publisher, to communicate with their colleagues on-screen with text, graphics and the power of interactivity. But whatever tools you provide to help these fledgling authors to get their content online, the screen will still be an unfamiliar medium for many and a minefield for some.
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Web pages that Work is a guide to the creation of quality intranet content. It is based on the very latest thinking and research on web usability; on what it takes, not to create cool web sites, but to get users to the information they require quickly and painlessly.
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Web pages that Work is based on sound, generic principles that will apply well to any intranet. However, if you require a very close match with your own style guide, we can customise the course to suit.

With Web pages that Work, learning’s never been so easy
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Web pages that Work is made up of eleven self-paced modules, each requiring between 20 and 60 minutes of study time, depending on your interests and experience. You can complete a module in one or more sittings.
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This means the course can be fitted easily into any work schedule. Do the course at your desk, hide away in a learning centre or wait until you get home - it’s up to you. You can study modules in depth or skim for key points. You can take what you need and skip over anything you already know or that’s not relevant. The built-in tracking system ensures you know exactly what you’ve done and what’s left to do. It’s not a technical course, but if you require a little more detail, there’s a comprehensive glossary.



pixel.gif (807 bytes) Discover a flexible solution to an important new training need
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Web pages that Work has been designed to make your life easy. It’s self-paced and modular, allowing you to incorporate it easily into any training programme. It makes no assumptions about your authoring tools, browsers or intranet software, so you can fit it alongside training in tools like Microsoft FrontPage, whether this is online or classroom-based.
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The creator of Web pages that Work, Clive Shepherd, has more than fifteen years’ experience of training design and has won countless awards for the production of technology-based training materials. You can be assured that Web pages that Work is designed on sound principles of adult learning. It’s lively, varied and stimulating. It uses case studies, metaphors, real-life examples and practical tasks to bring the subject to life and encourage application.
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The special assessment module acts as both a diagnostic pre-test and a basis for awarding the certificate of completion. In short, Web pages that Work is a learning tool you can rely on to achieve results quickly and at a fraction of the cost of other training methods.

Here’s a new intranet application without the headaches
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Web pages that Work is built from standard web pages, composed of text and graphics. It has been tested and works perfectly on versions 3 and 4 of both Netscape Navigator and Microsoft Internet Explorer. It requires no special server-side support nor plug-ins or audio hardware at the client end.
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That means it will install effortlessly on any intranet or World Wide Web site. It will work with your standard hardware and software configuration. And it won’t strain your network bandwidth. Technically, it’s a no brainer.

AND NOW SOMETHING FOR EVERYBODY What's included in Web pages that Work
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Here's a blow-by-blow account of what you'll find in the seven core modules of the course:
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Content that counts

Content is king. Of all the goals, content comes first, because without it, the rest are academic. 'Content that counts' is content that meets an identified audience need. It's accurate, up-to-date, relevant and on-time. It's pitched at the right level and uses the right language for your audience. It contains only the necessary, but sufficient information. In this module you'll learn:
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bullet.gif (880 bytes) why it's important for information to have a single identified owner
bullet.gif (880 bytes) what you need to know about the potential audiences for your content
bullet.gif (880 bytes) what it means to provide the right information at the right time
bullet.gif (880 bytes) how to judge the amount of information to include
bullet.gif (880 bytes) why it's important to maintain a dialogue with your audience
Pages you can find
However good your content, your efforts will have been entirely in vain if your audience can not find it. It may seem easy to bring readers and documents together, but on screen all content is invisible until you find it - unlike the more obvious physical presence of paper. In this module you'll learn:
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bullet.gif (880 bytes) how to organise your content into meaningful sections
bullet.gif (880 bytes) how to ensure your content is found by search engines
bullet.gif (880 bytes) the importance of titling and tagging your web pages properly
bullet.gif (880 bytes) the importance of getting listed in indexes and directories
bullet.gif (880 bytes) the benefits from 'reciprocal linking' with other sites
Attracting attention
You've got great content. The user has even found your page amongst all the available options on your intranet. What are your chances of holding the user long enough to read what you've got to say? Not great, if you can't grab their attention. In this module you'll learn:

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bullet.gif (880 bytes) the dangers of frustrating the user with long delays and how to avoid them
bullet.gif (880 bytes) why simplicity and consistency do not lead to boring pages
bullet.gif (880 bytes) the many ways of creating contrast to grab attention
bullet.gif (880 bytes) the importance of making the user aware of what's new or changed
bullet.gif (880 bytes) why the first paragraph of every page is so important
Maintaining orientation
Once you've got your reader's attention, you need to maintain it as they try to find the information they need. It is much easier on screen than it is on paper for a reader to become lost or disorientated. Fortunately, with good design these problems can be avoided. In this module you'll learn:
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bullet.gif (880 bytes) why it's important not to bury your information in too deep a hierarchy of menus
bullet.gif (880 bytes) the who, what, where and when of web pages
bullet.gif (880 bytes) the effect that scrolling has on the reader and how to get around it
bullet.gif (880 bytes) why and how to obtain consistency in your design
bullet.gif (880 bytes) how design features can help to clarify differences in function and meaning
Ensuring readability
We know that users find it 25% slower to read off screen than off paper. For that reason we need to do all we can to make our web pages as readable as possible. Often designs that work well on paper are applied to the screen without consideration for the obvious differences. Worse, many web pages employ designs that would not work in any medium. In this module you'll learn:
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bullet.gif (880 bytes) why it's important to constrain the width of your lines of text
bullet.gif (880 bytes) how to select the right fonts for use on-screen
bullet.gif (880 bytes) how colour affects legibility
bullet.gif (880 bytes) how to size your text correctly
bullet.gif (880 bytes) ways to add emphasis to sections of your text without affecting readability
Pages you can skim
Skimming is here to stay. According to a study by Sun Microsystems, 79% of users skim web pages rather than reading them word-for-word. Your job is not to work against this phenomenon but to make it easier.
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With a commercial World Wide Web site, it is in your interest to hold the user at your site as long as you can. On the intranet, you have a different goal, to provide the user with the information they want as quickly as possible. And to do this, the user must be able to move through your material easily. In this module you'll learn:
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bullet.gif (880 bytes) how to let the user know what to expect before they get there
bullet.gif (880 bytes) the importance of summaries
bullet.gif (880 bytes) how and why to chunk your information
bullet.gif (880 bytes) how to make your point early
bullet.gif (880 bytes) why lists work better than prose
Providing connectivity
Connections create the web. Without connections, the spider would have nowhere to travel. With a variety of links, you can provide the user with all the advantages of on-screen reading. In this module you'll learn:
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bullet.gif (880 bytes) how to structure long web documents
bullet.gif (880 bytes) how to provide navigation within long pages
bullet.gif (880 bytes) how to provide links within a sequence of pages
bullet.gif (880 bytes) how to provide links between different levels within your site
bullet.gif (880 bytes) how and where to provide links to further information
HOW WEB PAGES CAN WORK FOR YOU Obtaining your copy of Web pages that Work
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Organisations wishing to install the course on their intranet for the use of all their employees can purchase Web pages that Work directly from Fastrak.
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Fastrak Consulting Ltd
+44 (0)1273 561714
e-mail: info@
Individual learners are also able to access the course from a number of learning portals. For further information, contact Fastrak now.


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