Assessing your communication options
principal media elements
EACH OF THESE communication methods
has different capabilities in terms of what it can deliver words, pictures, sound,
motion and so on. We take these media elements for granted, but their presence
or absence make a considerable difference to what each method can achieve. Heres a
brief summary of the principal media elements:
convey very specific meaning. Written words can be read at a pace that suits the reader,
who can backtrack and re-read any passages if necessary.
||Again, words convey
very specific meaning. And, with spoken words, the way in which they are spoken also
can convey meaning more directly than words and are more easily memorable. Still images
can be viewed at a pace to suit the viewer, who can backtrack and review an image if
||Again, images are
more direct and memorable than words. Moving images can obviously show motion more
effectively than still images, including body language. Importantly, moving images attract
is capable of creating a powerful emotional response and ambient sound and sound effects
are a necessary ingredient of realism.
© Fastrak Consulting Ltd, 1998. All rights reserved.
Last revised 2/11/98.