Everyone's a publisher
on screen is different
IT MIGHT SEEM like common sense to say that there are important differences between paper and the screen as a medium. But then when was common sense ever common? After all, on the face of it, there are some striking similarities:
But go much beyond these and you are looking at two very different environments:
Do these physical differences between the two media really matter? You bet. They matter because if you ignore them and just copy your working practices from paper to the screen, then your documents will most likely be unreadable, disorientating, dull and so big that they jam up your network.
We also know, from research conducted by Sun Microsystems, that people behave differently when reading from a screen:
As a result, they recommend that web documents should contain only 50% as much content as their paper equivalents. They also recommend a completely different approach to designing for the screen.
© Fastrak Consulting Ltd, 1998. All rights reserved. Last revised 2/11/98.