Local communication is stand-alone and off-line. It occurs where you are,
even though it might have been originated at a distance. Examples are audio tape and CDs;
videotapes; CD-ROMs; letters, memos and reports; manuals; printed materials; one-to-ones
and meetings. Faxes are local even though the process by which they are transmitted is
The advantages of local communication are that no sacrifice
has to be made to quality because of bandwidth limitations and that there are fewer
restrictions on where the media can be used or the communication can take place.
Remote communication is delivered at a distance. It is networked, on-line,
transmitted. Examples are e-mails; the intranet; radio and TV broadcasts; phone calls and
videoconferencing calls. The process by which faxes are transmitted is also remote.
The advantages of remote communication are that there is no
delay in getting the message to the recipient, wherever they are and that communication
can take place over large distances. An advantage of remote, recorded media, such as
intranet pages, is that they can be easily updated centrally.
Push communications are sent to specific recipients. Examples are letters,
memos and reports; faxes and e-mails; one-to-ones; meetings; phone calls and
The advantage of push communication is the greater certainty
that it provides that a message will reach its target within an appropriate timeframe.
Pull communications are made available to be accessed at the recipients
discretion. Examples are audio tapes and CDs; videotapes; CD-ROMs; manuals; printed
materials; the intranet; radio and TV broadcasts.
The advantages of pull communication are that it is less
stressful for the recipient and that very large quantities of information can be made
available at any one time.